Worked as a graphic designer at a medium-sized company that specialized in the distribution of audio and visual equipment to resellers, focusing mainly on B2B advertising.
Managed monthly HTML-based email marketing campaigns, which consisted of designing the graphics, and writing copy for advertisements. Created various graphics for online and print media campaigns that includes product promotions, event/trade show signage, and other collateral. Designed and published extensive monthly resource guides that included product promotions, industry trends, and customer education articles.
Gained valuable advertising experience working with national and international AV brands such as Canon, Toshiba, Sharp, LG, and others.
Much of my day-to-day graphic design work was creating ads for HTML-based emails and web. What I really loved about creating these advertisements is the incredible assets we had access to through our AV brands.
With some of these banner ads, I was able to have a little fun while also showcasing the products in an eye-catching way. Here are a few samples of the ads I created for LG, Sharp, Barco, Bose, NEC, Peerless-AV, Samsung, Toshiba, and Canon.
Advertisements created with Adobe Photoshop.
2015 Resource Guides
Almo Pro A/V published resource distribution guides on a monthly basis for their resellers. These were created as a way to showcase new technology products promoted by our brands, which included trade articles from our top sales team members.
Here are a few sample pages from three resource guides I put together. My job was to layout the pages and fill out the copy, where needed. At times, that included extending articles to fit the copy space. All were created with Adobe InDesign and Photoshop.