Marketing agency specializing in healthcare communications for medical, scientific research, and pharmacy development, worked with the Presentation Services team to create high-quality digital, print, and presentation design deliverables for our clients, as needed.
Deliverables included creating PowerPoint presentations for oral, scientific posters, and congress templates.
Drawing scientific figures, illustrations, and charts for manuscripts.
Facilitated video recordings of scientific presentations and assembled the final product in Adobe Premiere Pro and After Effects.
Assisted with creating and designing medical interactive platforms, websites, and landing pages using Adobe XD, among other design tasks, as needed.
Marketing agency based in Arlington, VA, worked with the team to provide digital content for clients, such as web ads, videos, animated GIFs, and images for social media, interactive forms, HTML-based emails and web pages, presentation master slides, and other graphics, as needed.
Role involved researching and curating stock imagery, video B-roll, and music for design and video projects. Gained experience in hiring and managing voice-over performances and music for various video projects, ensuring the highest quality for our clients.
Our portfolio included work for esteemed clients such as the National Association of Corporate Directors (NACD), the Association of Governing Boards of Universities and Colleges (AGB), and others.
Worked with the Creative Director to build a new company website launched in the spring of 2021.
Developed and maintained social media calendar, created and posted scheduled content for various corporate events and tax law business promotion 2-3x per week.
Created high-quality, engaging, and relevant content for various social media platforms, including but not limited to text, images, videos, infographics, and animated GIFs.
Utilized MailChimp to develop and execute effective email marketing campaigns, including promotional content, monthly newsletters, and other firm communications.Communicated regularly with website management company FindLaw for all website updates and blog content.
Managed the Firm’s social media presence across LinkedIn, Twitter, and Facebook. Actively monitored and engaged with our social media community, ensuring they felt valued and heard by promptly responding to comments, messages, and customer inquiries.
Tracked and analyzed social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly. Regularly provided reports and insights to partners and other leadership, ensuring they were always informed and empowered to make strategic decisions.
Produced all new content for everywhere the company brand is represented, including sales brochures, trade show booths and collateral, social media and website graphics, digital ads, and email templates.
Managed the Firm’s extensive customer database and regularly performed audits of the customer intake process, working with and training the administrative team to ensure accuracy.
Assisted with setting up in-house monthly events and seminars hosted by the Firm, including creating all print collateral materials, as needed.
Provided administrative and creative support to the Director of Operations and Marketing.
Brought in to manage all company marketing, focusing on B2B/B2G advertising their traffic enforcement products and services and public awareness campaigns for traffic safety.
Managed company website redesign project for Optotraffic.com, working with a third-party web designer, Substance 151, to build site architecture. Acted as project manager and liaison between C-suite executives and vendors.
Produced all new content for everywhere the company brand is represented, including sales brochures, trade show booths, collateral, social media and website graphics, infographics, presentation slide decks, digital ads, and email templates.
Managed all corporate communications, acting as the company's voice by writing all content for all web pages, blog posts, social media, press releases, and other public-facing communications.
Developed a series of animated videos for their traffic enforcement solutions and services. The series was wildly successful at trade shows in assisting sales staff with visual aids while they explained how their products work to potential clients in real time.
Assisted with the launch of a parking enforcement app, playing a pivotal role in designing the UI, promoting the product, and shaping its messaging. Created a new video and quick-start user guide.
Visited job sites to obtain principal photography for all traffic enforcement products and atmospheric shots for web use and print.
Managed monthly HTML-based email marketing campaigns, designed graphics and wrote copy for advertisements.
Created various graphics for online and print media campaigns that includes product promotions, event/trade show signage and other various graphics.
Designed and published extensive monthly resource guides. Marketing campaigns included product promotions, industry trends, and customer education articles.
Towson University, Graduated 2015
GPA: 3.75
Received recognition for outstanding academic performance for Dean’s List, Spring 2013 Term, Dean’s List, Spring 2014 Term, and Dean’s List, Spring 2015 Term
Anne Arundel Community College, Graduated Summa Cum Laude 2012
GPA: 3.89
Received Honors List Certificates consecutive semesters Spring 2009 - Spring 2012 for outstanding academic performance.