Optotraffic
Graphic Designer
Mar 2016 — June 2018
technology company │ Lanham, Md
Worked as the main in-house designer for a medium-sized technology company that specialized in LiDAR-based traffic enforcement equipment. Working directly under the Chief Executive Officer and Chief Technology Officer, my role was to manage all company marketing, focusing on B2B/B2G advertising.
Hired on to manage the project of creating a new company website and sales collateral in order to elevate the company to the national stage. Partnered with Substance151, a creative agency based out of Baltimore, Maryland, to develop the back-end, while I developed all content internally. Content created for the website included writing all the web copy, managing social media corporate accounts, and publishing monthly blog articles.
Field work obtaining principle photography on all traffic enforcement products and atmospheric shots for web use and print. Created an illustrated version of all company products and created a series of animated videos to help the sales team show potential customers how the LiDAR enforcement cameras work in real-time at events and trade shows.
Produced several public awareness campaigns for a variety of traffic safety issues from speed, Slow Down Move Over law awareness, red-light running, and more. Produced work for several police agencies such as the Prince George’s County Police Department, Seat Pleasant Police Department, the City of Youngstown Police Department, the City of Davenport Police Department, and others.
Product Videos
Sample Work
Once the website content was created, I set out to create a series of animated short product videos featuring each of the traffic enforcement solutions.
For the speed, red-light, and vehicle height LiDAR-based enforcement systems, I developed a few animated street scenes showing how the LiDAR enforcement technology works.
Here are some of the completed videos featuring the company's red-light traffic camera, the parking enforcement app, and their back-office services. All videos created with Adobe After Effects.
View the complete collection of videos for Optotraffic here.
Product Illustrations
Sample Work
As part of the content created for both the website and print collateral, I created a series of vector illustrations for each of the traffic enforcement solutions to be used on product flyers, videos, and other sales collateral.
Using a photorealistic approach, I wanted to isolate each system onto white space so that the focus would be completely on the company’s product, versus previous marketing that was using photographs of the traffic cameras.
The final illustrations of the handheld, line-height, pad-mounted, red-light, and speed camera enforcement systems are below, along with an illustration of the phone used for the parking enforcement app. Created with Adobe Illustrator.
Sample postcard created for each of the illustrated products.
Traffic Enforcement Solution Illustrations
Traffic Enforcement Solution Brochures (Front and Back, postcards)
Parking Enforcement User Manual
I created a basic user manual layout for their parking enforcement app system “Hawkeye” using Adobe InDesign. The goal was to create an easy-to-use starting user guide that would help guide parking enforcement officers on how to use the new parking enforcement app and wifi-connected printer.
Click the images below to see a full view of each page layout:
Copywriting for Webpages, Social Media and Blog Articles
Sample Work
While building the new website, I was tasked to create an articles and blog posts for the company. Traffic enforcement tends to be an unpopular subject amongst the general public so my goal was to not only market their services and solutions to police departments and municipalities, but felt that a portion of the marketing should be dedicated towards public awareness of traffic safety.
As part of the initial website launched, I wrote an article “Case for Enforcement” to be used as a dedicated webpage, published prior to launch.
After the website was finished, I continued to write 1-2 articles per month on Optotraffic’s blog. Here are a couple sample snapshots of the blogs that I both wrote and designed the accompanying graphics.
Click on each image to see the full article. Graphics created with Adobe Illustrator and Photoshop.
Social Media campaigns
Blog Articles with Infographics
Public Awareness Campaigns
Sample Work
Slow Down Move Over Video
Launched September, 2016
Public awareness video created to promote "Slow Down Move Over" laws. This video focused on safety awareness of the law and why it's important to keep not only police officers safe, but other roadside workers such as towing, EMT, fire, and roadside assistance.
GRAPHIC WARNING: there are a couple clips of close calls in this video where an officer was struck by a vehicle, or close to being struck. Viewer discretion is advised.
Public Awareness Mail Campaigns
With some of the traffic enforcement contracts, Optotraffic was tasked with creating a letter-sized mailer to send out during the initial warning period to violators in lieu of a traffic ticket.
Here are a few samples of the campaigns I created for Slow Down Move Over, red-light, and speed for the City of Seat Pleasant Police Department, the City of New Carrollton Police Department, and the City of Davenport Police Department.
